The Importance of Proper Warehouse Marketing
There are approximately 52,830 warehousing establishments in the United States - and this grows every day. These establishments employ around 943,200 people and generate an annual payroll of $37.4 billion. The warehousing industry is responsible for handling approximately one trillion dollars' worth of goods each year.
The vast majority of these warehouses are small businesses, with over 80% employing less than 20 people. However, the largest warehouses can be massive operations, employing thousands of workers. The largest warehouse in the world is located in Chicago and covers more than 3 million square feet.
The warehousing industry has been growing steadily in recent years, fueled by the growth of online shopping and e-commerce. This growth is expected to continue in the coming years as more and more consumers turn to the internet for their shopping needs.
There are a number of different types of warehousing operations, including general warehouses, specialized warehouses, and distribution centers. General warehouses are the most common type of facility, and they typically store a variety of different products. Specialized warehouses are designed to store specific types of products, such as perishable goods or hazardous materials. Distribution centers are used to distribute goods to retailers or other customers.
The majority of warehouses in the United States are located in urban areas, with nearly 60% situated in cities with populations of over 500,000 people. However, there is a significant presence in rural areas as well, with around 30% of all warehouses located outside of urban areas.
The warehousing industry is an important part of the economy, and it plays a vital role in the supply chain. Warehouses store goods until they are needed by retailers or other customers, and they play a critical role in ensuring that products are available when and where they are needed. Without warehouses, the flow of goods would grind to a halt, and the economy would suffer as a result.
Marketing's role in the warehouse industry is essential to the success of the business. Hiring a business like Warehouse Exchange to assist in finding tenants for available empty warehouse space is the way to start profiting off empty warehouse space in 2022. Marketing should work closely with other departments within the warehouse, such as sales, customer service, and operations, to ensure that products are available when and where customers need them. Hiring Warehouse Exchange ensures all these operations work synergistically together as one.
Warehouse Exchange does the following to get tenants for warehouse owners:
Targeted marketing
When you are marketing your warehouse, you need to make sure that you target your marketing efforts toward businesses that would need storage space. The type of warehouse you are trying to fill whether you allow storage & labor, storage only or if you are a 3PL that does not allow tenant access plays a HUGE factor in where and how your warehouse should be promoted. Warehouse Exchange specializes in this type of marketing and is the #1 exclusive warehouse marketing platform available with an average 30-60 day tenant close rate.
Promote your location across the internet.
If your warehouse is located in a convenient location, we make sure that it is promoted. Our website reaches thousands of visits every month but we also promote the warehouses with our service on other digital marketing platforms across the internet and as well as on other commercial and non-commercial websites that are great for warehouse promotion. Strategies like search engine marketing, SEO, and remarketing are just a few of the strategies used to get tenants for your space.
Keeping prices competitive.
When you are pricing your storage fees, making sure that your warehouse rate is competitive with other warehouses in your area is VERY important. As a warehouse owner, you always want to set your warehouse rate for the most per month possible. But if you set your rate at $3.00 per sq ft per month and all the other warehouses in your area have all the same details and are listing at $1.85 per sq ft per month, you will not get any activity. Warehouse Exchange is always reviewing the current market sq ft rates across the country, so you can trust the advice of Warehouse Exchange to guide you with the best market rates for your area. We use proprietary technology and resources to make your warehouse set at the perfect rate to get the utmost returns and to get paying tenants fast.
Create a great profile with amazing pictures and description
Many warehouse owners overlook their Warehouse Exchange supplier profile. Providing great pictures and a complete warehouse description helps easily sell your warehouse to the heavy traffic of tenant visitors to www.warehouseexchange.com looking to book a tour and begin to rent new space.
